Tons of SEO Professionals and Webmastars nearly collapsed at their keyboards within the wake of Google's Penguin and Panda updates. SEO professionals belief that - " link building was dead... " and this was an immense concern - that will put it lightly. However, as time passed and Webmasters and SEO Professionals alike adapted to your shift, the worry wore off regarding link building for (SEO) Search Engine Optimization. The fact is, the initial reaction was some exaggeration. Building links continues and should/must continue, since it is a crucial aspect of Search Engine Optimization. All engines like google are driven by links. Having said that, we shall proceed with more info about link building , which you could find exceptionally useful and informative. Misconceptions About Link Building That Should Be Disregarded Immediately - Don't build links and ensure your submissions are amazing. This is far with the truth... Actually, even Matt Cutts of Google